(Originally published August 2017) Sometimes it’s not worth re-inventing the wheel, like this week when I was all set to write about paragraphs and then I read this post on the topic.* Rather than rehash what Mike Blankenship so eloquently said, I’ll sum it up for you below (with his new advice, as his post is recently updated)… In brief, Mike says long paragraphs don’t work in digital. Instead, you need to follow some “new rules”: New Rule #1: Write shorter paragraphs. Not always, mind you, as you’ll see in rule #2, but...
Do paragraph transitions sound boring? Yeah. They sound boring to me too. But you need them. And if I can work through the boring to write this post, you can work through the boring to read it. So keep reading… First off, I know I’m not the only out there making online classes to help people be better writers at work. However, I think I’m the only one basing my lessons on copywriting techniques vs. taking the approach of a strict English teacher. Yet there are times when we have to get granular. And when that happens, my advice...
With the pandemic and people working from home, we’ve all heard about the empty highways and lack of traffic. At my house, I have probably heard more about it than most because my husband was commuting each day—and enjoying the easy drive. (He works in aircraft maintenance, so WFH was not an option.) As our stay-at-home order ends and people hit the road once more, my husband’s commute is clogging up again, and that got me thinking about paragraphs. Yes, paragraphs. When paragraphs don’t flow, when writing lacks transitions or ideas...
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